Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?
Listen or Watch ►Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.
Listen or Watch ►We learn about the challenges with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.
Listen or Watch ►From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.
Listen or Watch ►We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.
Listen or Watch ►Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live
Listen or Watch ►We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.
Listen or Watch ►We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testing
Listen or Watch ►Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filters
Listen or Watch ►We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think.
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