Latest episode
|
June 11, 2024
| Season
5
,
,
Bonus
Episode
1

Growth Minded Superheroes

With

Andre Morys

(

Founder & CEO

at

konversionsKRAFT

)

Julia Rumpf

(

Business Owner GMS

at

konversionkraft

)

Join Guido Jansen on a new episode of CRO.CAFE as he returns from a hiatus to delve into the Growth Marketing Summit event.
Audio only:
View episode shownotes ✎
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Previous episodes:

Episode
(
#
159
)
|
January 28, 2021
| Season
3
,
,
Bonus
Episode
3

Why humanizing data, especially in times of less human contact, is so important

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how EEG data can give you behavioral insights and why it's important to humanize your data.

Listen or Watch ►
Listen
to "
Why humanizing data, especially in times of less human contact, is so important
"
Episode
(
#
158
)
|
January 19, 2021
| Season
3
,
,
Bonus
Episode
2

B2B experiments on low traffic & building your own platform

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal.

Listen or Watch ►
Listen
to "
B2B experiments on low traffic & building your own platform
"
Episode
(
#
157
)
|
January 12, 2021
| Season
3
,
,
Bonus
Episode
1

Unleash Your Primal Brain

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash.

Listen or Watch ►
Listen
to "
Unleash Your Primal Brain
"
Episode
(
#
156
)
|
December 29, 2020
| Season
2
,
,
Bonus
Episode
49

Confession time: Sequential testing and why machines won't replace us any time soon

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.

Listen or Watch ►
Listen
to "
Confession time: Sequential testing and why machines won't replace us any time soon
"
Episode
(
#
155
)
|
December 7, 2020
| Season
2
,
,
Bonus
Episode
48

The 2020 State of Conversion Optimization Report

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.

Listen or Watch ►
Listen
to "
The 2020 State of Conversion Optimization Report
"
Episode
(
#
154
)
|
November 24, 2020
| Season
2
,
,
Bonus
Episode

CRO Salaries: Agency vs Client-side vs Freelance

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs.

Listen or Watch ►
Listen
to "
CRO Salaries: Agency vs Client-side vs Freelance
"
Episode
(
#
153
)
|
November 23, 2020
| Season
2
,
,
Bonus
Episode
47

Experimentation at ecommerce SaaS company Shopify

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.

Listen or Watch ►
Listen
to "
Experimentation at ecommerce SaaS company Shopify
"
Episode
(
#
152
)
|
November 16, 2020
| Season
2
,
,
Bonus
Episode
46

How to run copy experiments & why you should differentiate

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments.

Listen or Watch ►
Listen
to "
How to run copy experiments & why you should differentiate
"
Episode
(
#
151
)
|
November 9, 2020
| Season
2
,
,
Bonus
Episode
45

How to embed experimentation into Agile product development

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how to embed an experimentation program into your existing Agile product development process.

Listen or Watch ►
Listen
to "
How to embed experimentation into Agile product development
"
Episode
(
#
150
)
|
November 2, 2020
| Season
2
,
,
Bonus
Episode
44

Are you a movie critic? You might be great at CRO!

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO!

Listen or Watch ►
Listen
to "
Are you a movie critic? You might be great at CRO!
"

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