Home
/
Episode overviewEpisodes overview
/
Experimentation at ecommerce SaaS company Shopify
November 23, 2020
| Season
2
,
,
Bonus
Episode
47

Experimentation at ecommerce SaaS company Shopify

With

Casandra Campbell

(

Shopify

)

We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.
Recorded during
-
This is some text inside of a div block.
Audio only:

Episode guest

Casandra Campbell

Testing and Experimentation Lead
at
Shopify
LinkedInTwitter
View full profile

Episode host

Guido X Jansen

Guido has a background as Cognitive psychologist and worked as CRO specialist on both the agency and client-side. In 2020 Guido won the individual Experimentation Culture Award.
Guido X JansenGuido X Jansen

Shownotes

‍

Book(s) recommended in this episode

Transcript

Please note that the transcript below is generated automatically and isn't checked on accuracy. As a result, the transcript might not reflect the exact words spoken by the people in the interview.
View complete transcript

Some other recordings from

:

Woops! The above episode is the only one we recorded at this event :)
More episodes

Some other episodes you'll (probably) also like:

Seizoen
2
-
bonus aflevering

Optimizing for reach and performance

Season
2
,
episode
9
► Listen
Seizoen
2
-
bonus aflevering

Holacracy: decentralized management and organizational governance

Season
2
,
episode
22
► Listen
Seizoen
2
-
bonus aflevering

CRO Salaries: Agency vs Client-side vs Freelance

Season
2
,
episode
► Listen
Seizoen
3
-
bonus aflevering

Browsers, cookies & server-side testing with SiteSpect

Season
3
,
episode
6
► Listen
More episodes

Some similar episodes you might like:

Seizoen
2
-
bonus aflevering
Episode
#
140
|
September 7, 2020
| Season
2
,
,
Bonus
Episode
36

How to do server-side experimentation

Learn what makes server-side testing different from client-side testing, if can you use both simultaneously and what the common mistakes are you need to avoid.
► Listen
Seizoen
2
-
bonus aflevering
Episode
#
121
|
May 25, 2020
| Season
2
,
,
Bonus
Episode
21

Decentralized versus Centralized CRO

Today we learn about working with a centralized versus a decentralized CRO model. What are the pro's and con's of each way of working?
► Listen
Seizoen
2
-
bonus aflevering
Episode
#
135
|
August 3, 2020
| Season
2
,
,
Bonus
Episode
31

Why empathy is probably the most important skill for any CRO pro

Today we learn why empathy is probably one of the most important skillset for any CRO professional to develop.
► Listen
Seizoen
3
-
bonus aflevering
Episode
#
163
|
May 3, 2021
| Season
3
,
,
Bonus
Episode
7

Remote growth hacking from Nigeria

We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.
► Listen
More episodes

Here, help yourself to a cup of CROppuccino

Join our mailinglist to find out when special episodes go live, what awesome industry events are coming up and to get exclusive offers from our partners.
You'll get an e-mail roughly once a month and of course, you can unsubscribe at any time
(but like coffee, this newsletter is addicting, so you probably won't want to...)

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.