For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...
Listen or Watch ►Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.
Listen or Watch ►Together with Juliana we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing.
Listen or Watch ►Together with Rishi we explore how you should craft your PDP copy to convert more first-time e-commerce buyers
Listen or Watch ►Together with Colin and Manuel we discussed what separates the GOOD from GREAT experimentation programs.
Listen or Watch ►We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.
Listen or Watch ►Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors
Listen or Watch ►I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.
Listen or Watch ►Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.
Listen or Watch ►Live recorded at CH2021: Gerk and Simon state that CRO and SEO are both very much dead. Long live CRO and SEO?
Listen or Watch ►
