How to craft copy on the PDP to convert more first-time buyers

The 9 psychological variables we can plan with:

1.  People are skeptical of “too good to be true”
2.  They find expertise sexy
3.  They root for people who beat the odds
4.  They are fascinated by surprising details
5.  They are visual animals
6.  They need motivation to break habits
7.  They love personalized experiences
8. They like knowing they’ve stumbled onto something rare
9. We must resolve their negative thoughts

Also check out Rishi's Youtube channel Understanding How Shoppers Think, a show he hosts together with Lorenzo Carreri.

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