The best books for CROs

What books do other CRO professionals read to improve themselves? We have them listed here together with listener reviews (when available).

Experimentation Works

The surprising power of business experiments

Stefan H. Thomke

Language:

English

The Catalyst

How to Change Anyone's Mind

Language:

English

Build a Career in Data Science

Language:

English

Trustworthy Online Controlled Experiments

A Practical Guide to A/B Testing

Language:

English

CRO profesional. Estrategia y práctica

Ricardo Tayar López

Language:

Spanish

Online Influence

How to apply proven behavior science for better online results

Language:

English

Statistical Methods in Online A/B Testing

Statistics for data-driven business decisions and risk management in e-commerce

Georgi Georgiev

Language:

English

Friction

The Untapped Force That Can Be Your Most Powerful Advantage

Language:

English

Tiny Habbits

The small changes that change everything

Language:

English

A/B Testing - The Hybrid Statistical Approach

Using Frequentist & Bayesian approach

Jochen Grünbeck

Language:

English

Kill Your Conversion Killers with The Dexter Method™

A Pragmatic Approach to Conversion Optimization for E-Commerce

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Language:

English

Behave

The Biology of Humans at Our Best and Worst

Robert M. Sapolsky

Language:

English

CRO. Diseño y Desarrollo de negocios digitales

Ricardo Tayar López

Language:

Spanish

Invisible Influence

The Hidden Forces that Shape Behavior

Language:

English

E-commerce Website Optimization

Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it

Johann van Tonder

Dan Croxen-John

Language:

English

Pre-Suasion

A Revolutionary Way to Influence and Persuade

Robert B. Cialdini

Language:

English

Contagious

Why Things Catch On

Language:

English

Sprint

Solve big problems and test new ideas in just five days

Language:

English

Validating Product Ideas

Through Lean User Research

Language:

English

Maths and Stats for Web Analytics and Conversion Optimization

Himanshu Sharma

Language:

English

A/ B Testing

The Most Powerful Way to Turn Clicks Into Customers

Language:

English

Don't make me think Revisited

A common sense approach to web (and mobile) usability

Language:

English

Master the Essentials of Conversion Optimization

Time-tested conversion optimization process that gets you more wins and bigger wins.

Language:

English

Remote

Office not required

Language:

English

You Should Test That

Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Language:

English

Experiment!

Website conversion rate optimization with A/B and multivariate testing

Colin McFarland

Language:

English

It's Our Research

Getting Stakeholder Buy-in for User Experience Research Projects

Language:

English

Landing Page Optimization

The Difinitive Guide to testing and Tuning for COnversions

Language:

English

Thinking, Fast and Slow

Daniel Kahneman

Language:

English

Conversion Optimization

The Art and Science of Converting Prospects to Customers

Language:

English

Predictably Irrational

The Hidden Forces That Shape Our Decisions

Language:

English

Unleash Your Primal Brain

Demystifying how we think and why we act

Language:

English

Rocket Surgery Made Easy

The Do-It-Yourself Guide to Finding and Fixing Usability Problems

Language:

English

Influencer

The New Science of Leading Change, Second Edition

Language:

English

Influence

The Psychology of Persuasion, Revised Edition

Robert B. Cialdini

Language:

English

Persuasive Technology

Using Computers to Change What We Think and Do

Language:

English

The Design of Everyday Things

Revised and Expanded Edition

Language:

English

All books featured here are independently selected by Guido. If you buy something through links on our site, we may earn an affiliate commission.