About CRO.CAFE

The CRO.CAFE Podcast is an interview-driven show that gives you honest conversations on CRO, experimentation, user research and digital marketing from the people that live it. Through humor, grace and grit, Guido and his guests give you the tools, insights and motivation you need for your daily CRO grind.

Vision

To create a world where having a great user experience is the norm and where we have an open, healthy and powerful CRO ecosystem.

Mission

Employees need to make (more) business decisions based on actual customers behavioral data. This is done by moving away from gut-feeling decisions, using qualitative and quantitative research and embracing experimentation and validation practices throughout organizations.
‍
The CRO.CAFE advances and empowers the global CRO community and ecosystem through an open exchange of ideas, education, and thought leadership. We bring you the world's stories on innovation & experimentation and make it universally accessible and useful.

History

Guido studied Applied Cognitive Psychology in Utrecht, The Netherlands and worked in E-commerce and optimization since 2008.
‍
In Januari 2019 he started the Dutch version of the podcast and started a movement. Mid 2020 an English channel was added and in January 2021 we added a Spanish channel with Ricardo Tayar as host.

Culture Statement

The CRO.CAFE will...

• welcome and reflect all members of the global CRO ecosystem;
• seek out and embrace a diverse community;
• act with thoughtfulness, fairness and integrity;
• focus on activities that create mutual success;
• encourage and empower collaboration among stakeholders;
• foster passion and innovation;
• challenge each other to continuously adapt and grow;
• support each other in keeping the CRO ecosystem healthy.