Welcome to CRO.CAFE

Join 14K+ English-speaking CRO professionals getting raw, unfiltered insights from industry leaders

NEW EPISODE Apr 23

AI's Impact on Customer Relationships

Jim Sterne on AI's impact on customer relationships and the analyst's evolving role — from report generator to certifier of systems, why context is the new moat, and what happens to entry-level positions as generative AI reshapes the work.

83
Episodes
122+
Expert Guests
54.8+
Hours of Content

Your Host

Meet the expert bringing you insights from the CRO industry

Photo of Guido X Jansen, host - CRO.CAFE podcast host

Guido X Jansen

Cognitive Psychologist & Customer Experience Specialist

Guido Jansen is a seasoned e-commerce and community evangelist with over 20 years of experience bridging human behavior and technology in digital commerce. As Global Business & Technology Evangelist at Spryker, he leads a team of community professionals and drives thought-leadership initiatives on AI-enhanced e-commerce platforms, making him a natural fit to decode the psychology behind conversion rate optimization on CRO.CAFE. Formerly a competitive swimmer with 15 national championships under his belt, Guido brings the same disciplined mindset and a playful spirit—expect the odd splash of swimming metaphors as he dives deep into CRO tactics! 🏊‍♂️ Beyond his strategic community leadership, Guido authors content on how to realize more digital revenue with similar traffic numbers and has spoken at over 200 industry events across 26 countries, blending behavioral science principles with hands-on A/B testing expertise. He’s that blend of heart and data that keeps CRO.CAFE conversation both lively and enlightening. 🎧

Essential Episodes

Start here - our latest releases and most popular conversations

Cover art for episode: n8n and small AI models - CRO.CAFE podcast
Season 6, Episode 1

n8n and small AI models

CRO.CAFE Podcast revival? 🤯 In a mini-series preparing for the Experimentation Elite Space Academy event (May 6/7 in London, see https://experimentationelite.com/). I'm interviewing some of the speakers at the event, starting with Iqbal Ali. Besides creating cartoons (https://iqbalacomics.com/tech-bro-tales/), Iqbal is consulting on and building with AI a lot, specifically with the AI text analysis tool Ressada (https://ressada.com/) and on May 6th he will run the workshop on using n8n and user small LLMs to make it fly. He also pointed me to DSPy (https://dspy.ai/) and MCPo (https://github.com/open-webui/mcpo) two very usefull tools to increase the reliability of your AI workflows. Worth exploring if you're tired of prompt engineering 😅 Iqbal will run the Space Academy workshop together with Slobodan Manić and they will cover: - Integrating AI into existing workflows without overcomplicating things - Building efficient pipelines that minimize errors - Practical experimentation with different models If you're a CRO specialist, frontend developer or data professional looking to actually ship AI workflows, join the event! Registration is still available at https://experimentationelite.com/ Shownotes: * Karen Hau empire of AI - https://karendhao.com/ * DSPy framework - https://dspy.ai/ * MCPo - https://github.com/open-webui/mcpo * Tech Bro Tales - (https://iqbalacomics.com/tech-bro-tales/) * Ressada: Unlock hidden insights from user feedback - https://ressada.com/ * Iqbal Ali: https://www.linkedin.com/in/iqbalhussainali/

Duration: 26 min
Cover art for episode: Growth Minded Superheroes - CRO.CAFE podcast
Season 5, Episode 1

Growth Minded Superheroes

Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf - (00:00) - Welcome Back to CRO.CAFE - (00:20) - Upcoming Growth Marketing Summit - (01:01) - Origins of the Conversion Summit - (03:30) - Evolution of the Event's Name - (11:21) - Importance of In-Person Networking - (14:32) - Preparing for the Event - (18:15) - Final Thoughts and Farewell

Duration: 20 min

What Listeners Say

Join thousands of CRO professionals who trust CRO.CAFE for insights

"

I listen to you every week on the CRO.CAFE podcast, keep up the good work, it’s great!!

Álvaro Sendagorta von Oppenheim - CRO.CAFE testimonial
Álvaro Sendagorta von Oppenheim
Experience Design & Optimization at Accenture Interactive
"

This is probably the best analysis of centralised vs decentralised structures in relation to CRO I’ve ever seen/heard. There is no one-size-fits-all, both structures have their pros & cons.

Elise Maile - CRO.CAFE testimonial
Elise Maile
Freelance UX and Conversion Rate Optimisation Consultant
"

CRO.CAFE is pure gold

Łukasz Twardowski - CRO.CAFE testimonial
Łukasz Twardowski
CEO at UseItBetter

Live Recordings & Community Events

Join us at industry events where we record live podcasts with thought leaders and innovators

Professionals from these companies listen to CRO.CAFE

Adobe - CRO.CAFE partner
Autodesk - CRO.CAFE partner
Bol.com - CRO.CAFE partner
Booking - CRO.CAFE partner
Google - CRO.CAFE partner
Hunkemöller - CRO.CAFE partner
IKEA - CRO.CAFE partner
Kaspersky - CRO.CAFE partner