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NEW EPISODE May 4

Are we creating AI solutions or just chasing problems?

Juliana Jackson (AI Strategy & Growth Director at Jellyfish) on whether we're building real AI solutions or chasing problems to fit them — why 60% of AI projects will be abandoned this year, and what a robust framework for AI deployment actually looks like.

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Your Host

Meet the expert bringing you insights from the CRO industry

Guido X Jansen

Cognitive Psychologist & Customer Experience Specialist

Guido Jansen is a seasoned e-commerce and community evangelist with over 20 years of experience bridging human behavior and technology in digital commerce. As Global Business & Technology Evangelist at Spryker, he leads a team of community professionals and drives thought-leadership initiatives on AI-enhanced e-commerce platforms, making him a natural fit to decode the psychology behind conversion rate optimization on CRO.CAFE. Formerly a competitive swimmer with 15 national championships under his belt, Guido brings the same disciplined mindset and a playful spirit—expect the odd splash of swimming metaphors as he dives deep into CRO tactics! 🏊‍♂️ Beyond his strategic community leadership, Guido authors content on how to realize more digital revenue with similar traffic numbers and has spoken at over 200 industry events across 26 countries, blending behavioral science principles with hands-on A/B testing expertise. He’s that blend of heart and data that keeps CRO.CAFE conversation both lively and enlightening. 🎧

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Juliana Jackson AI Strategy & Growth Director at Jellyfish - CRO.CAFE podcast guest

What Listeners Say

Join thousands of CRO professionals who trust CRO.CAFE for insights

I listen to you every week on the CRO.CAFE podcast, keep up the good work, it’s great!!

Álvaro Sendagorta von Oppenheim

Experience Design & Optimization at Accenture Interactive

This is probably the best analysis of centralised vs decentralised structures in relation to CRO I’ve ever seen/heard. There is no one-size-fits-all, both structures have their pros & cons.