Back to Episodes Season 6, Episode 4

Are we creating AI solutions or just chasing problems?

Are we creating AI solutions or just chasing problems? - CRO.CAFE podcast

Listen to this episode

0:00 --:--
Alternative Player

Episode Description

Are we creating AI solutions or just chasing problems? It feels like everyone is jumping on the AI bandwagon — that is what this week's Space Academy event is all about. But let's also acknowledge that many of us are sometimes simply looking for problems to fit the solutions we've created, rather than solving real issues. Research suggests that this year, 60% of companies investing in AI will abandon most of their projects due to inadequate foundations and guardrails. We're in an age of exploration, trying to optimize what we have, yet many are left with a closet of abandoned AI ideas. In this CRO.CAFE Podcast episode, Juliana Jackson and I explore the current state of AI experimentation, the common challenges organizations encounter, and how to build a robust framework for successful AI deployment. Juliana will be MCing this week's Space Academy event, organized by Experimentation Elite. Get your Space Academy tickets: https://experimentationelite.com/ Links: * https://www.linkedin.com/in/julianajackson/ * https://julianajackson.substack.com/ * https://experimentationelite.com/

Topics covered:

AI AI strategy experimentation CRO data science AI deployment AI foundations Space Academy Jellyfish

Related Episodes

More episodes you might enjoy

Cover art for episode: From CRO to AXO: Adapting to AI in Digital Marketing - CRO.CAFE podcast
Season 6, Episode 3

From CRO to AXO: Adapting to AI in Digital Marketing

Slobodan "Sani" Manić — host of the No Hacks Podcast, co-founder of Web Performance Tools and PodPacer, and one of the organizers of the Future of eXperimentation conference — joins Guido to talk about the shift from Conversion Rate Optimization (CRO) to what he calls Agent Experience Optimization (AXO). His thesis: your next million visitors won't be human. As AI agents do more of the browsing and buying, websites need to be designed for both humans and machines. Sani's framework, Machine-First Architecture, sets out four pillars — Identity, Structure, Content, and Interaction — for building sites that actually work in this new reality. Sani is also co-running the pre-event workshop at Space Academy on May 6th with Iqbal Ali, on building reliable agents and workflows with n8n and small models. Get your Space Academy tickets: <a href="https://experimentationelite.com/">https://experimentationelite.com/</a> Key takeaways: <ul> <li>The shift from CRO to AXO is no longer optional — it's a question of when, not if</li> <li>AI can enhance personalization, automate interactions, and surface predictive insights</li> <li>The job becomes orchestrating AI alongside human judgment, not replacing one with the other</li> </ul> Links: <ul> <li><a href="https://slobodanmanic.com/">https://slobodanmanic.com/</a></li> <li><a href="https://www.nohackspod.com/">https://www.nohackspod.com/</a></li> <li><a href="https://experimentationelite.com/">https://experimentationelite.com/</a></li> </ul>

Duration: 18 min
Cover art for episode: AI's Impact on Customer Relationships - CRO.CAFE podcast
Season 6, Episode 2

AI's Impact on Customer Relationships

Summary In this conversation, Jim Sterne discusses the evolving landscape of digital analytics and the impact of AI on customer relationships and the role of analysts. He emphasizes the importance of understanding context in AI interactions, the shift of analysts from report generators to certifiers of systems, and the need for new skills in a rapidly changing environment. The discussion also touches on the challenges of maintaining entry-level positions in the face of advancing technology and the necessity for analysts to become trusted advisors within their organizations. 00:00 Introduction to AI and Customer Relationships 08:29 The Role of Analysts in the Age of AI 13:11 Navigating the Future of Entry-Level Positions 17:59 The Transition of Skills in a Rapidly Changing Landscape Links mentioned in the episode: * Jim Sterne: https://www.linkedin.com/in/jimsterne/ * targeting.com: https://www.targeting.com/ * Coastal Intelligence: https://www.coastalintelligence.ai/ * The New Science of Customer Relationships: https://www.amazon.com/Science-Customer-Relationships-One-One/dp/1394319541 * Newsletter "Full Sterne Ahead": https://www.linkedin.com/newsletters/full-sterne-ahead/

Duration: 17 min

Discover More Episodes

Continue your CRO journey with more expert insights