Are we creating AI solutions or just chasing problems?
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Slobodan "Sani" Manić — host of the No Hacks Podcast, co-founder of Web Performance Tools and PodPacer, and one of the organizers of the Future of eXperimentation conference — joins Guido to talk about the shift from Conversion Rate Optimization (CRO) to what he calls Agent Experience Optimization (AXO). His thesis: your next million visitors won't be human. As AI agents do more of the browsing and buying, websites need to be designed for both humans and machines. Sani's framework, Machine-First Architecture, sets out four pillars — Identity, Structure, Content, and Interaction — for building sites that actually work in this new reality. Sani is also co-running the pre-event workshop at Space Academy on May 6th with Iqbal Ali, on building reliable agents and workflows with n8n and small models. Get your Space Academy tickets: <a href="https://experimentationelite.com/">https://experimentationelite.com/</a> Key takeaways: <ul> <li>The shift from CRO to AXO is no longer optional — it's a question of when, not if</li> <li>AI can enhance personalization, automate interactions, and surface predictive insights</li> <li>The job becomes orchestrating AI alongside human judgment, not replacing one with the other</li> </ul> Links: <ul> <li><a href="https://slobodanmanic.com/">https://slobodanmanic.com/</a></li> <li><a href="https://www.nohackspod.com/">https://www.nohackspod.com/</a></li> <li><a href="https://experimentationelite.com/">https://experimentationelite.com/</a></li> </ul>
Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jackson
Summary In this conversation, Jim Sterne discusses the evolving landscape of digital analytics and the impact of AI on customer relationships and the role of analysts. He emphasizes the importance of understanding context in AI interactions, the shift of analysts from report generators to certifiers of systems, and the need for new skills in a rapidly changing environment. The discussion also touches on the challenges of maintaining entry-level positions in the face of advancing technology and the necessity for analysts to become trusted advisors within their organizations. 00:00 Introduction to AI and Customer Relationships 08:29 The Role of Analysts in the Age of AI 13:11 Navigating the Future of Entry-Level Positions 17:59 The Transition of Skills in a Rapidly Changing Landscape Links mentioned in the episode: * Jim Sterne: https://www.linkedin.com/in/jimsterne/ * targeting.com: https://www.targeting.com/ * Coastal Intelligence: https://www.coastalintelligence.ai/ * The New Science of Customer Relationships: https://www.amazon.com/Science-Customer-Relationships-One-One/dp/1394319541 * Newsletter "Full Sterne Ahead": https://www.linkedin.com/newsletters/full-sterne-ahead/
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