CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going
May 17, 2021
| Season
3
,
,
Bonus
Episode
9
CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going
With
Aleksander Fabijan
(
Microsoft ExP
)
We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.
Guido has a background as Cognitive psychologist and worked as CRO specialist on both the agency and client-side. In 2020 Guido won the individual Experimentation Culture Award.
Please note that the transcript below is generated automatically and isn't checked on accuracy. As a result, the transcript might not reflect the exact words spoken by the people in the interview.
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