Optimizing Conversion Rates by Working on Just One Page. Genius or Madness? 🎙 CRO·CAFE

Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?

With

Rishi Rawat

(

Frictionless Commerce

)

Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?

Recorded during

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Audio only:

Episode host

Guido X Jansen

Guido has a background as Cognitive psychologist and worked as CRO specialist on both the agency and client-side. In 2020 Guido won the individual Experimentation Culture Award.

Shownotes

Here is the room air purifier test where Rishi added the two buttons "I have 2 minutes" and "I have time" buttons and saw a 30.56% lift. Here are my other case studies: https://www.frictionless-commerce.com/case-studies/
Air purifier PDP: https://oransi.com/products/oransi-ej-air-purifier?variant=37157370790069
Zipf's law

‍

Book(s) recommended in this episode

Transcript

Please note that the transcript below is generated automatically and isn't checked on accuracy. As a result, the transcript might not reflect the exact words spoken by the people in the interview.

Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?

With

Rishi Rawat

(

Frictionless Commerce

)

Episode guest

Rishi Rawat

Episode host

Guido X Jansen

Shownotes

Book(s) recommended in this episode

Transcript

Find CRO gold using an SEO crawler

How to craft copy on the PDP to convert more first-time buyers

Holacracy: decentralized management and organizational governance

Why CROs should think as a Venture Capitalist

Why statistical knowledge is still crucial when running experiments

CRO Salaries: Agency vs Client-side vs Freelance

Why empathy is probably the most important skill for any CRO pro

The 2020 State of Conversion Optimization Report

Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?

With

Rishi Rawat

(

Frictionless Commerce

)

Episode guest

Rishi Rawat

Episode host

Guido X Jansen

Shownotes

Book(s) recommended in this episode

Transcript

Some other recordings from

:

Some other episodes you'll (probably) also like:

Find CRO gold using an SEO crawler

How to craft copy on the PDP to convert more first-time buyers

Holacracy: decentralized management and organizational governance

Why CROs should think as a Venture Capitalist

Some similar episodes you might like:

Why statistical knowledge is still crucial when running experiments

CRO Salaries: Agency vs Client-side vs Freelance

Why empathy is probably the most important skill for any CRO pro

The 2020 State of Conversion Optimization Report

Here, help yourself to a cup of CROppuccino