Bayesian expected loss: Telling a complete story with data 🎙 CRO·CAFE

Bayesian expected loss: Telling a complete story with data

With

Iqbal Ali

(

Mild Frenzy Ltd

)

We learn about the challenges with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.

Recorded during

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Audio only:

Episode host

Guido X Jansen

Guido has a background as Cognitive psychologist and worked as CRO specialist on both the agency and client-side. In 2020 Guido won the individual Experimentation Culture Award.

Shownotes

‍

Iqbals article about this topic: What comics can teach us about A/B experiment analysis‍
Chris Stucchio’s Expected Loss write up: https://www.chrisstucchio.com/blog/2014/bayesian_ab_decision_rule.html‍
Chris’s Expected loss whitepaper -- https://cdn2.hubspot.net/hubfs/310840/VWO_SmartStats_technical_whitepaper.pdf

Book(s) recommended in this episode

Transcript

Please note that the transcript below is generated automatically and isn't checked on accuracy. As a result, the transcript might not reflect the exact words spoken by the people in the interview.

Bayesian expected loss: Telling a complete story with data

With

Iqbal Ali

(

Mild Frenzy Ltd

)

Episode guest

Iqbal Ali

Episode host

Guido X Jansen

Shownotes

Book(s) recommended in this episode

Transcript

Browsers, cookies & server-side testing with SiteSpect

Experimentation values & culture at scale: Linkedin

How do you maintain a no-BS style

Understand your products first before optimizing

Top 10 reasons your A/B tests fail the Quality Assurance phase

Find CRO gold using an SEO crawler

Using text messages to improve conversions and retention

Decentralized versus Centralized CRO

Bayesian expected loss: Telling a complete story with data

With

Iqbal Ali

(

Mild Frenzy Ltd

)

Episode guest

Iqbal Ali

Episode host

Guido X Jansen

Shownotes

Book(s) recommended in this episode

Transcript

Some other recordings from

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Some other episodes you'll (probably) also like:

Browsers, cookies & server-side testing with SiteSpect

Experimentation values & culture at scale: Linkedin

How do you maintain a no-BS style

Understand your products first before optimizing

Some similar episodes you might like:

Top 10 reasons your A/B tests fail the Quality Assurance phase

Find CRO gold using an SEO crawler

Using text messages to improve conversions and retention

Decentralized versus Centralized CRO

Here, help yourself to a cup of CROppuccino