Conversion Hotel 2021

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Conversion Hotel 2021
Conversion Hotel 2021
Organization:
Optimizers Community
Optimizers Community

For the 8th year in a row, the Online Optimizers Meetup Group organized (The Conference formerly known as) Conversion Hotel.

#CH2021 was a 3-day event on the beautiful island of Texel in the Netherlands. #CH2020 became a virtual edition (until October 2021), with a year-long of smaller virtual events and an always-open optimizers community platform. But #CH2021 was a live event again. Passionate digital optimizers will share their knowledge, experiences and skills in the field of Product, UX, Marketing, Data and Design.

CRO.CAFE was again at the event, hosting several panel sessions which you can listen to below.

Date:
November 19, 2021
Location:
Texel
Check out the website of
Conversion Hotel 2021
You need a paid ticket to participate in this event.
More info & ticket registration
Conversion Hotel 2021
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Recordings from

Conversion Hotel 2021

Episode
#
179
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

Optimizing for Customer Lifetime Value

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?
Dec 23, 2021
Dutch EpisodeEnglish Episode
- together with:
Tim Stewart
,
Digital consultant / Owner
at
trsdigital
Karl Gilis
,
The 'G' of AGconsult
at
AGConsult
Audio only:
View shownotes ►
Episode
#
178
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

CRO Automation & building your (de)centralized CRO team

Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team
Dec 23, 2021
Dutch EpisodeEnglish Episode
- together with:
Arnout van Scherpenzeel
,
CXO Lead
at
MijnDomein
Annemarie Klaassen
,
Senior CRO Specialist & Analyst
at
VodafoneZiggo
Audio only:
View shownotes ►
Episode
#
177
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

User research: Qual versus Quant

Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?
Dec 23, 2021
Dutch EpisodeEnglish Episode
- together with:
Els Aerts
,
The 'A' from AGConsult
at
AGConsult
Rianne van de Rijt
,
UX Designer & Researcher
at
Luxottica Group
Audio only:
View shownotes ►
Episode
#
176
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

Chatbots & retention campaigns

Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.
Dec 23, 2021
Dutch EpisodeEnglish Episode
- together with:
Maaike Wittebrood
,
Online Marketeer
at
VvAA
Robin Leenders
,
Product Owner
at
VvAA
Audio only:
View shownotes ►
Episode
#
175
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

CRO and SEO are dead

Live recorded at CH2021: Gerk and Simon state that CRO and SEO are both very much dead. Long live CRO and SEO?
Dec 23, 2021
Dutch EpisodeEnglish Episode
- together with:
Simon Vreeman
,
Growth Marketing Manager
at
VanMoof
Gerk Mulder
,
SEO & marketing specialist / Owner
at
Briljante Geesten
Audio only:
View shownotes ►

Here, help yourself to a cup of CROppuccino

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