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Together with the author we’ll explore what makes this book different from the books and content you already know from Cialdini, BJ Fogg and Kahneman.

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We learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us.

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We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving.

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Working with clients on CRO projects? Learn about the main pitfalls for CRO agencies and how to prevent these.

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You can improve digital customer experiences, but how do you improve yourself? Abi & Craig show how to keep learning & developing as a CRO professional.

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Learn about how you can still continue running online experiments without relying on browsers to accept cookies (since they do so less and less).

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Learn the 6 soft skills you need to have or develop as a CRO specialist: listen, communicate, organize, be flexible and curious and have integrity.

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Learn how you can (and why you should!) be using experimentation to manage risk and how to create a risk profile for your own or your clients business.

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Learn what makes server-side testing different from client-side testing, if can you use both simultaneously and what the common mistakes are you need to avoid.

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Learn how to become great at copywriting for conversion from one of the leading experts on the topic.