Latest episode
|
June 11, 2024
| Season
5
,
,
Bonus
Episode
1

Growth Minded Superheroes

With

Andre Morys

(

Founder & CEO

at

konversionsKRAFT

)

Julia Rumpf

(

Business Owner GMS

at

konversionkraft

)

Join Guido Jansen on a new episode of CRO.CAFE as he returns from a hiatus to delve into the Growth Marketing Summit event.
Audio only:
View episode shownotes ✎
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Previous episodes:

Episode
(
#
177
)
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

User research: Qual versus Quant

Recorded during
Conversion Hotel 2021
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?

Listen or Watch ►
Listen
to "
User research: Qual versus Quant
"
Episode
(
#
179
)
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

Optimizing for Customer Lifetime Value

Recorded during
Conversion Hotel 2021
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?

Listen or Watch ►
Listen
to "
Optimizing for Customer Lifetime Value
"
Episode
(
#
178
)
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

CRO Automation & building your (de)centralized CRO team

Recorded during
Conversion Hotel 2021
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team

Listen or Watch ►
Listen
to "
CRO Automation & building your (de)centralized CRO team
"
Episode
(
#
175
)
|
December 21, 2021
| Season
3
,
,
Bonus
Episode

Localizing websites for international audiences

Recorded during
E-show Barcelona
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.

Listen or Watch ►
Listen
to "
Localizing websites for international audiences
"
Episode
(
#
174
)
|
December 20, 2021
| Season
3
,
,
Bonus
Episode

Selling your CRO agency

Recorded during
E-show Barcelona
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!

Listen or Watch ►
Listen
to "
Selling your CRO agency
"
Episode
(
#
173
)
|
November 22, 2021
| Season
3
,
,
Bonus
Episode
17

Visitor and customer survey insights for high-impact CRO

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

CRO Expert Rich Page chats with Sinbar Dube and shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.

Listen or Watch ►
Listen
to "
Visitor and customer survey insights for high-impact CRO
"
Episode
(
#
172
)
|
September 27, 2021
| Season
3
,
,
Bonus
Episode
18

Experimentation values & culture at scale: Linkedin

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale

Listen or Watch ►
Listen
to "
Experimentation values & culture at scale: Linkedin
"
Episode
(
#
171
)
|
September 20, 2021
| Season
3
,
,
Bonus
Episode
15

Supercharging the customer journey with analytics data

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels

Listen or Watch ►
Listen
to "
Supercharging the customer journey with analytics data
"
Episode
(
#
171
)
|
September 14, 2021
| Season
3
,
,
Bonus
Episode
14

Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.

Listen or Watch ►
Listen
to "
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy
"
Episode
(
#
170
)
|
July 8, 2021
| Season
3
,
,
Bonus
Episode

Where to start when the company needs CRO, but doesn't know they do.

Recorded during
E-show Barcelona
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

In this bonus episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research.

Listen or Watch ►
Listen
to "
Where to start when the company needs CRO, but doesn't know they do.
"

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