Latest episode
|
June 11, 2024
| Season
5
,
,
Bonus
Episode
1

Growth Minded Superheroes

With

Andre Morys

(

Founder & CEO

at

konversionsKRAFT

)

Julia Rumpf

(

Business Owner GMS

at

konversionkraft

)

Join Guido Jansen on a new episode of CRO.CAFE as he returns from a hiatus to delve into the Growth Marketing Summit event.
Audio only:
View episode shownotes ✎
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Previous episodes:

Episode
(
#
84
)
|
February 15, 2020
| Season
2
,
,
Bonus
Episode

How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques

Recorded during
Marketing Insights Event
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how one of the largest gaming brand has implemented robust marketing measurement & optimization techniques that completely changed marketing budgets

Listen or Watch ►
Listen
to "
How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques
"
Episode
(
#
83
)
|
January 28, 2020
| Season
2
,
,
Bonus
Episode
4

Implementing behavioral sciences in agile teams

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Implementing behavioral sciences in agile teams seems to be a struggle that many face. Learn why and what you can do to overcome this.

Listen or Watch ►
Listen
to "
Implementing behavioral sciences in agile teams
"
Episode
(
#
82
)
|
January 24, 2020
| Season
2
,
,
Bonus
Episode

AI & Personalization

Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

How we can use AI and machine learning, what it is (and isn't) good for in marketing and personalization.

Listen or Watch ►
Listen
to "
AI & Personalization
"
Episode
(
#
93
)
|
January 15, 2020
| Season
2
,
,
Bonus
Episode

Optimizing for Friction

Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn to remove friction from the customer experience, what the possibilities and limitations are and what the must underutilized persuasive principles are

Listen or Watch ►
Listen
to "
Optimizing for Friction
"
Episode
(
#
79
)
|
January 10, 2020
| Season
2
,
,
Bonus
Episode

Data, GDPR and enforcement

Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

A live discussion about the future of data governance, data, privacy, GDPR and enforcement together with Rick, Aurélie and the audience.

Listen or Watch ►
Listen
to "
Data, GDPR and enforcement
"
Episode
(
#
49
)
|
November 4, 2019
| Season
1
,
,
Bonus
Episode

Acting on your analytics data in an increasingly cookieless world

Recorded during
Digital Analytics Congres
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Discover how data can still be activated within the scope of recent changes, and how some of our largest clients have approached this challenge.

Listen or Watch ►
Listen
to "
Acting on your analytics data in an increasingly cookieless world
"
Episode
(
#
51
)
|
November 4, 2019
| Season
1
,
,
Bonus
Episode

Analytics is a product – treat it as such

Recorded during
Digital Analytics Congres
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

All analytics projects, be it instrumentation, analysis, or advanced modeling are on its way to being a product. Only part missing is you treating it as such.

Listen or Watch ►
Listen
to "
Analytics is a product – treat it as such
"
Episode
(
#
54
)
|
November 4, 2019
| Season
1
,
,
Bonus
Episode

Digital analytics trends: a changing industry and what's next

Recorded during
Digital Analytics Congres
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

In this talk, we touch on the shifting trends we see and dig into new tools such as Google's App+Web tracking for a glimpse at what the future may look like.

Listen or Watch ►
Listen
to "
Digital analytics trends: a changing industry and what's next
"
Episode
(
#
62
)
|
November 1, 2019
| Season
1
,
,
Bonus
Episode

Why focussing on a culture of experimentation is a waste of time

Recorded during
Dutch CRO Awards 2019
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

In this clip we talk with speaker Manuel DaCosta from Effective Experiments about our (in)abality to influence a companies culture of experimentation.

Listen or Watch ►
Listen
to "
Why focussing on a culture of experimentation is a waste of time
"
Episode
(
#
1
)
|
November 8, 2018
| Season
1
,
,
Bonus
Episode
0

Introduction CRO.CAFE

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Teaser episode with a short intro of what you can expect in the CRO.CAFE Episodes that will be released in the coming months!

Listen or Watch ►
Listen
to "
Introduction CRO.CAFE
"

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