Marketing Insights Event

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Marketing Insights Event
Marketing Insights Event
Organization:
MOA
MOA

Op 5 en 6 februari 2020 organiseerde de MOA, Expertise Center voor marketing insights, onderzoek en analytics, voor de 18e keer het Marketing Insights Event (MIE). Het MIE is hèt kennisplatform voor data-analisten, insights managers en research professionals en voor iedereen die werkt en leeft in de marketing.

Date:
February 5, 2020
Location:
Kinepolis, Jaarbeurs Utrecht
Check out the website of
Marketing Insights Event
You need a paid ticket to participate in this event.
More info & ticket registration
Marketing Insights Event
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Recordings from

Marketing Insights Event

Episode
#
113
|
April 11, 2020
| Season
2
,
,
Bonus
Episode

A better alternative to classic personality tests and how to apply them to commerce

We learn about the development of a more robust measurement tool that can provide a clear picture of human decision making at scale, all applied to (e)commerce.
Apr 11, 2020
Dutch EpisodeEnglish Episode
- together with:
Jon Puleston
,
VP Innovation
at
Kantar
Bart van der Meer
,
Owner
at
Klik Process
Audio only:
View shownotes ►
Episode
#
85
|
February 18, 2020
| Season
2
,
,
Bonus
Episode

The vitality of the data revolution

We learn about promoting the value of market, opinion and social research from Esomars president Joaqim Bretcha live at MIE20.
Feb 18, 2020
Dutch EpisodeEnglish Episode
- together with:
Joaquim Bretcha
,
President
at
ESOMAR
Audio only:
View shownotes ►
Episode
#
84
|
February 15, 2020
| Season
2
,
,
Bonus
Episode

How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques

We learn how one of the largest gaming brand has implemented robust marketing measurement & optimization techniques that completely changed marketing budgets
Feb 15, 2020
Dutch EpisodeEnglish Episode
- together with:
John Dawson
,
Managing Director
at
ScanmarQED
Audio only:
View shownotes ►

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