Latest episode
|
June 11, 2024
| Season
5
,
,
Bonus
Episode
1

Growth Minded Superheroes

With

Andre Morys

(

Founder & CEO

at

konversionsKRAFT

)

Julia Rumpf

(

Business Owner GMS

at

konversionkraft

)

Join Guido Jansen on a new episode of CRO.CAFE as he returns from a hiatus to delve into the Growth Marketing Summit event.
Audio only:
View episode shownotes ✎
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Previous episodes:

Episode
(
#
122
)
|
June 1, 2020
| Season
2
,
,
Bonus
Episode
22

Holacracy: decentralized management and organizational governance

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

How to work together in your company the (fascinating) decentralized management model called Holacracy?

Listen or Watch ►
Listen
to "
Holacracy: decentralized management and organizational governance
"
Episode
(
#
121
)
|
May 25, 2020
| Season
2
,
,
Bonus
Episode
21

Decentralized versus Centralized CRO

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Today we learn about working with a centralized versus a decentralized CRO model. What are the pro's and con's of each way of working?

Listen or Watch ►
Listen
to "
Decentralized versus Centralized CRO
"
Episode
(
#
119
)
|
May 11, 2020
| Season
2
,
,
Bonus
Episode
19

6 steps to get your experimentation culture running

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Today we learn about the 6 required steps to create an experimental culture from Marianne Stjernvall (TUI).

Listen or Watch ►
Listen
to "
6 steps to get your experimentation culture running
"
Episode
(
#
118
)
|
May 4, 2020
| Season
2
,
,
Bonus
Episode
18

Let's help the world: The Covid19 Conversion Rate Aid Package

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We’ll learn about what covidcrap is and how you as a cro specialist or as a business can join with the person that started it all: Raoul Warren Doraiswamy

Listen or Watch ►
Listen
to "
Let's help the world: The Covid19 Conversion Rate Aid Package
"
Episode
(
#
117
)
|
April 27, 2020
| Season
2
,
,
Bonus
Episode
17

Automation of tedious CRO work

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Matt runs his own agency Corvus CRO and we discuss automating parts of your CRO workflow so you can keep focusing on the more fun parts of the job.

Listen or Watch ►
Listen
to "
Automation of tedious CRO work
"
Episode
(
#
115
)
|
April 20, 2020
| Season
2
,
,
Bonus
Episode
16

Why CROs should think as a Venture Capitalist

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We discuss Strategies for Navigating Through Tough Times and how CROs can deal with companies asking us to optimize when there isn’t even a product/market fit.

Listen or Watch ►
Listen
to "
Why CROs should think as a Venture Capitalist
"
Episode
(
#
113
)
|
April 11, 2020
| Season
2
,
,
Bonus
Episode

A better alternative to classic personality tests and how to apply them to commerce

Recorded during
Marketing Insights Event
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn about the development of a more robust measurement tool that can provide a clear picture of human decision making at scale, all applied to (e)commerce.

Listen or Watch ►
Listen
to "
A better alternative to classic personality tests and how to apply them to commerce
"
Episode
(
#
105
)
|
March 2, 2020
| Season
2
,
,
Bonus
Episode
9

Optimizing for reach and performance

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We start learning about how to cope with Intelligent Tracking Protection and end our discussion on optimizing for reach and performance.

Listen or Watch ►
Listen
to "
Optimizing for reach and performance
"
Episode
(
#
98
)
|
February 19, 2020
| Season
2
,
,
Bonus
Episode

State of analytics, experimentation, and personalization with browsers’ privacy initiatives

Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Live at Emerce GAUC we talk about the current state of Analytics and in particular how browser are making our work harder :).

Listen or Watch ►
Listen
to "
State of analytics, experimentation, and personalization with browsers’ privacy initiatives
"
Episode
(
#
85
)
|
February 18, 2020
| Season
2
,
,
Bonus
Episode

The vitality of the data revolution

Recorded during
Marketing Insights Event
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn about promoting the value of market, opinion and social research from Esomars president Joaqim Bretcha live at MIE20.

Listen or Watch ►
Listen
to "
The vitality of the data revolution
"

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