Understanding the "Why" 🎙 CRO·CAFE

Understanding the "Why"

With

Eliza Mukherjee

(

iQuanti

)

Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors

Recorded during

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Audio only:

Episode host

Guido X Jansen

Guido has a background as Cognitive psychologist and worked as CRO specialist on both the agency and client-side. In 2020 Guido won the individual Experimentation Culture Award.

Shownotes

Book by Peep Laja: “Master The Essentials of Conversion Optimization” https://cxl.com/wp-content/uploads/2014/12/Master-the-CRO-Essentials.pdf

Book(s) recommended in this episode

Transcript

Please note that the transcript below is generated automatically and isn't checked on accuracy. As a result, the transcript might not reflect the exact words spoken by the people in the interview.

Understanding the "Why"

With

Eliza Mukherjee

(

iQuanti

)

Episode guest

Eliza Mukherjee

Episode host

Guido X Jansen

Shownotes

Book(s) recommended in this episode

Transcript

Friction and Momentum in Brazil vs EU vs USA

How to make creativity a priority in CRO

The 6 soft skills that CROs need to master

Using text messages to improve conversions and retention

What separates the good from the great?

The 2020 State of Conversion Optimization Report

Optimizing Consumer-to-Consumer marketplaces

Supercharging the customer journey with analytics data

Understanding the "Why"

With

Eliza Mukherjee

(

iQuanti

)

Episode guest

Eliza Mukherjee

Episode host

Guido X Jansen

Shownotes

Book(s) recommended in this episode

Transcript

Some other recordings from

:

Some other episodes you'll (probably) also like:

Friction and Momentum in Brazil vs EU vs USA

How to make creativity a priority in CRO

The 6 soft skills that CROs need to master

Using text messages to improve conversions and retention

Some similar episodes you might like:

What separates the good from the great?

The 2020 State of Conversion Optimization Report

Optimizing Consumer-to-Consumer marketplaces

Supercharging the customer journey with analytics data

Here, help yourself to a cup of CROppuccino