Weiwei Liu-Schröder
Chair at Via Nederland
Web Analytics | Ad Technologies | Digital Marketing
About Weiwei Liu-Schröder
Proven leader in Digital Marketing and Web Analytics. Experienced in working cross-functionally with a focus on first party data. Expertise in data modeling, capabilities, deployment and integration of Google Analytics with activation platforms such as the Google Marketing Platform. Strong communication and presentation skills with the ability to communicate complex data insights to non-technical stakeholders. Member of the VIA Nederland (formerly IAB NL) task force Data & Technology since 2021.
Career Journey
Chair
Chair for the task force Data & Technology
Data & Measurement Lead
Empower advertisers and partners in Benelux to drive long term growth with future ready marketing solutions with a focus on first party data activation, marketing insights and Google Analytics, overseeing the migration to GA4 for Northern Europe.
Sales Engineer/ Solutions Lead
Google Analytics 360 Pre-Sales-Lead & Solutions Lead Northern Europe: responsible for pre-sales, upselling, demoing GA360 across NE. Responsibilities include RFPs, vetting agencies/partners and conducting maturity projects for the region.
