Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google)

**Acting on your analytics data in an increasingly cookieless world - **Recent regulatory and browser changes are making it increasingly challenging to collect, connect & analyse cookie-based data. The future is unsure. Discover how data can still be activated within the scope of recent changes, and how some of our largest clients have approached this challenge. The recent launch of the App + Web Properties Beta in Google Analytics marks the beginning of a whole new way to unify app and website data. This talk will take you through the new cross-platform possibilities. Het **Digital Analytics Congres** 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op https://www.digitalanalyticscongres.nl/.DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als **MOA**. Meer daarover kun je terugvinden op https://www.moaweb.nl/. Guest: Weiwei Liu-Schröder URL: https://www.cro.cafe/guest/weiwei-liu-schroder