John Dawson

In March 2007, I co-founded marketingQED with my Partners to offer marketing analysis software to the marketing, media and consultancy communities. We specialise in helping organisations quickly extract insight from their data through simple to use tools which are accessible to all. In September 2007, we released our first package modelQED - a unique package which helps organisations assess the ROI for any and all of their marketing activities. Subsequently, we have released a range of other packages to help optimise marketing investments, pricing and promotions. Most recently (Feb 2015), we released portfolioQED – a resource allocation tool to help brands allocate resources more effectively across their entire portfolio. Specialities: Marketing Analysis, Marketing Dashboards Marketing Mix (Econometric) analysis; Resource optimisation, Time-Series analysis