How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques, with Chris Lee and John Dawson

February 15, 2020

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0:00 24:44

Episode Description

We learn how one of the largest gaming brand has implemented robust marketing measurement & optimization techniques that completely changed marketing budgets Guest: John Dawson URL: https://www.cro.cafe/guest/john-dawson

Guest in this Episode

John Dawson

Managing Director at The Mmm Doctor

"Marketing Effectiveness Expert"

🇬🇧United Kingdom

Hosted by

Guido X Jansen

Cognitive Psychologist & Customer Experience Specialist

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