Rick Hoving

A fun-loving and forward-thinking, highly driven and entrepreneurial E-Commerce professional with 15+ years of experience in co-founding, management positions at E-Commerce retail companies in Sports, Fashion, FMCG and Consumer Electronics. Lots of experience in site merchandising, online shop management and UX. I am a strong brand ambassador and product enthusiast with a deep passion for digital with the ability to define strategy and execute rapidly. Highly interested in the applicability of the principles of persuasion and neuromarketing in E-Commerce. Comfortable working with all levels, from board level to operations. Current: Head of E-commerce Strategy at iO Recent: Head of E-commerce at ASICS Recent: Sr. E-commerce Manager at ASICS Past: Online Shopmanager at BCC (omnichannel consumer electronics retailer) Past: E-Commerce Manager at Oger (luxury men’s fashion retailer) (Co-)founded multiple webshops over the last 10 years