Pieter Jan Troost

I help businesses scale by designing the systems behind growth. Rooted in UX design thinking, I approach business development as a cross-functional discipline — where customer experience, internal workflows, and team execution must align. My work lives at the intersection of: • Product, Marketing, and Sales • Operations, Logistics, and Finance I specialize in: • Identifying bottlenecks and mapping root causes • Translating complexity into scalable, clear, and executable solutions From redesigning buying platforms to automating marketing-to-sales flows, I lead projects that combine systems thinking, workflow design, and cross-team alignment. Currently, as a shareholder and member of the management team, I combine long-term vision with hands-on leadership — building systems that serve both the business and the people behind it. I serve as Chief Business Development at a fast-scaling platform, operating as a business designer focused on internal processes, automation, and strategic clarity. Previously, I’ve held CPO-level responsibilities, with roots in persuasion design and digital product development.