Melle Moorman
Head of Product bij Sunweb Group
Product Leader | Head of Product bij Sunweb Group | Driving product growth 🚀 | ex-bol.com | Conversion mindset 🎯
Over Melle Moorman
Strategic and outcome driven product growth leader with 10+ years of experience scaling digital platforms in banking, e-commerce and travel. Proven track record of growing teams, increasing conversion rates, delivering measurable business impact and driving product growth. Passionate about continuous product discovery, experimentation, and building customer-centric solutions
Career Journey
Dutch CRO Awards (jury member)
Jurymembers 2024
Head of Product
Lead the customer facing Product, UX, CRO & Product Ops team (11 FTE) to drive Sunweb s strategic growth and platform optimization Set the overarching product vision and strategy across booking, content, and post-booking experiences Accountable for the conversion strategy as a core pillar of the company s 3-year strategic roadmap Defined and tracked key metrics for funnel conversion and revenue growth, resulting in measurable business impact Culture building around continuous product discovery and high velocity experimentation Coached product owners and designers to drive alignment, autonomy, and customer-centric decision-making Collaborated with C-level stakeholders to align product priorities with business strategy and seasonal priorities
Meer vanBol.com
Andere experts van hetzelfde bedrijf
Afleveringen met Melle Moorman
Emerce Conversion Livestream: Jurrien Schouten (fonQ), Stefan van Ballegooie (Allianz), Melle Moorman (Bol.com)
Guest 1: Melle Moorman URL: https://nl.cro.cafe/gast/melle-moorman | Guest 2: Jurrien Schouten URL: https://nl.cro.cafe/gast/jurrien-schouten | Guest 3: Stefan van Ballegooie URL: https://nl.cro.cafe/gast/stefan-van-ballegooie
Het CRO team van Bol.com, met Melle Moorman
Guest: Melle Moorman URL: https://nl.cro.cafe/gast/melle-moorman