Martijn Scheijbeler
Senior Vice President Marketing bij Rvshare
SVP Marketing bij RVshare
Over Martijn Scheijbeler
SVP Marketing Executive at RVshare, where I lead marketing strategy & execution. This means I run all our marketing programs in which we focus on providing you with the perfect way to travel and explore the world by using RVs and motorhomes. I lead performance marketing, brand strategy, marketing analytics, retention & loyalty, customer experience, marketing strategy, and product development. On top of that, I'm building out a world-class marketing organization. So if you're interested in joining our marketing organization, feel free to reach out! Before RVshare, I was the Director of SEO at Postmates, where I build up the SEO function, Director of Marketing at The Next Web, where I led the Marketing organization, and Online Marketing Manager at Springest, where I was responsible for traffic acquisition and data management. International marketing speaker and blogger: I've been a speaker at 40+ conferences around the world, like Scale, LAUNCH, LOGIN Startup Festival, Growth Marketing Conference, ConversionJam, ConversionSummit, MeasureFest, Friends of Search, All Things Data, Superweek HU, Conversion World, and others. Angel investing on an irregular basis helping to support the next generation of tech startups. Find my blog on https://www.martijnscheijbeler.com ----- Specialties: Marketing Leadership, Marketing Strategy, Growth, Strategic Partnerships, Branding, Brand Marketing, Media Buying, Advertising, Web Analytics, SEO, CRO, PPC, Content Marketing, Social Media, Performance Marketing, Consumer Marketing, Team Building, Product Management, Leadership, Growth Marketing, Growth Strategy, Paid Acquisition, Paid Social, Paid Search, Demand Generation.
Skills & Expertise
Career Journey
Senior Vice President Marketing
RVshare is the world s first and largest RV owners and renters community. We re serving more than 200,000 RV owners across the US. With millions of travelers and a broad inventory ranging from travel trailers to luxury motorhomes, RVshare has the perfect RV for your vacation, (music) festival, sporting event (including tailgate), or other temporary lodging needs. ------------------------------------------------ EXECUTIVE: Leading marketing strategy and our cross-functional marketing organization. Responsible for the P&L for supply (RV owners) & demand (travelers) acquisition, PR, marketing analytics, branding, advertising, retention & loyalty, customer experience, event marketing, content marketing, and product development. GROWTH & ACQUISITION: Responsible for driving more travelers & awareness on the demand (renters) and supply (RV owners) side of our business. This includes: SEO, SEM/PPC, affiliates & referral, paid social, social, paid acquisition, partnerships, email marketing, and SMS. BRAND MARKETING: Responsible for leading the brand marketing strategy and brand identity for RVshare. Led the creation of our first Summer campaign, Use Your Outside Voice. Brand Marketing includes Public Relations, visual identity, brand marketing (TV, OTT, OOH, Radio), and brand strategic partnerships. ANALYTICS: Driving the product roadmap for marketing analytics (measurement, reporting, attribution, modeling) to get more useful insights into what our customers are looking for, where we need more supply, what RVs people want, and how we can best combine supply & demand. CONTENT: Lead content strategy & production. We re creating unique & useful content, so people get a better sense of what places to explore and how to get the most value out of their RV to inspire new audiences. CUSTOMER EXPERIENCE, RETENTION & LOYALTY: This includes community management, refer-a-friend & loyalty programs, and customer insights.
