Ludo Raedts

With over 20 years of experience in customer engagement, Ludo Raedts is a seasoned professional with a strong background in CRM, online marketing, and social media customer service. He has a passion for business innovation and design thinking, with a proven track record in optimizing customer service operations and driving growth. Currently, Ludo serves as Lead Operational Excellence at Voys, where he focuses on optimizing processes and supporting the company’s growth ambitions, including exploring new markets and delivering exceptional customer experiences. Previously, as a founding partner at RIFF, an international digital company, Ludo helped clients navigate digital disruption by designing and managing innovative customer engagement solutions. He worked with leading organizations such as Philips, Schiphol, Signify, and The Ocean Cleanup, contributing to their operational excellence and digital transformation. Ludo is also a lifelong learner and holds multiple credentials from INSEAD, one of the world’s top business schools, where he studied strategy, leadership, and creativity. He continues to leverage his expertise to create meaningful impact in the organizations he works with.