
Desiree van der Horst
CRO manager bij Loop Earplugs
Conversion Manager - Loop Earplugs | CRO & Experimentation specialist
Over Desiree van der Horst
TLDR: I talk to people and help them make the right data-driven decisions Hi all, I’m Desiree and currently working as a conversion manager @ Loop Earplugs. I’m passionate about changing the way businesses & colleagues make decisions. To get them from assumptions and gut feeling to using data, experiments, and research. I’m not afraid of hippos, zebra, and everything else you can find in the experimentation culture environment. Gotta catch them all 😉 I love to watch people grow in this field, and educate them to make the right choices. Or getting them together to share their own knowledge. I thrive in chaos (bored otherwise) and I love a good old challenge. I’m not afraid to give my opinion and share that on or off stage. Main topics: everything related to stakeholder management, change culture, and experimentation.
Skills & Expertise
Career Journey
CRO manager
Conversion Manager
Empowering and educating businesses in experimentation. To get them to ask the right questions and use data to help solve strategic organizational problems. Maturity interviews, optimizing AB / experiment processes, educating product teams, prioritizing product discovery. And a lot of stakeholder management. Working for e.g Easytoys, Vattenfall, Drukwerkdeal, Plein, DPG.
Freelance CRO specialist Conversie Optimalisatie expert
Do you need help setting up your CRO process Or do you just want an honest (and yes sometimes brutal) opinion about your website With 8 years experience in the CRO branche, I can give you a nudge in the right direction