Yvonne Teufel

Meet Yvonne Teufel, Chief Marketing Officer at Up Reply, where she leads strategic optimization initiatives using cutting-edge tools like Dynamic Yield, Optimizely, and Adobe Target. Her diverse journey spans from founding Conversion Maker to serving as a Conversion Rate Consultant at Kameleoon, giving her deep expertise across the CRO ecosystem. What makes Yvonne exceptional is her truly international perspective - from marketing internships in Australia to studies in Hong Kong, combined with native German and professional English fluency. Her academic foundation in Business Administration from Offenburg University, plus certifications in Kameleoon AB Testing and Mixpanel analytics, ensures she stays current with industry developments. Yvonne's progression from retail apprentice to C-level executive provides the authentic, ground-up understanding that makes for compelling podcast conversations. Her experience across multiple industries and company sizes enables her to relate to diverse guests and uncover actionable insights.As someone deeply embedded in the European CRO community while working with international enterprise clients, Yvonne perfectly embodies CRO.CAFE's mission of delivering practical, engaging discussions on experimentation and conversion optimization.