Weiwei Liu-Schröder

Proven leader in Digital Marketing and Web Analytics. Experienced in working cross-functionally with a focus on first party data. Expertise in data modeling, capabilities, deployment and integration of Google Analytics with activation platforms such as the Google Marketing Platform. Strong communication and presentation skills with the ability to communicate complex data insights to non-technical stakeholders. Member of the VIA Nederland (formerly IAB NL) task force Data & Technology since 2021.