Tom van den Berg

As a freelance CRO specialist I help companies set up, execute and improve their CRO process. With more than 10 years of experience and involved in 1000 AB tests, I have a lot of experience. My goal is to improve the velocity and quality of your CRO program. I currently work on freelance basis for Modulari Companies I worked for in the past: KPN, DPG Media, Hallmark, Van der Valk, Hotelspecials, Effectory. This can be done on a freelance, interim or project basis.

#1 Job Board for Experimentation & CRO roles https://experimentationjobs.com/

Every week I send out CROweekly . A newsletter which included the latest content (reads, events, talks, videos) about CRO, data/analytics, UX, process, teams and much more. There is so much experimentation / data / ux content, I select the best content every week and share it with 1616 subscribers at the moment already (and growing every week). Next to the latest content I share the latest Experimentation Jobs. Overview of all the newsletters and subscribe here: https://tomvandenberg.substack.com/ At the moment I work with a couple of sponsors who exclusive promote their content and logo in CRO weekly.

As a lead, I am responsible for the team of conversion specialists within de Bijenkorf. Each conversion specialist is part of a category team and has a crucial role in making data-driven work and validation an important part of the team s work. In my role as a lead, I believe that mutual trust and really knowing each other are the basis for good cooperation. I help my team by asking a lot of questions, helping them where necessary, being critical, protecting them when necessary and challenging them. Clear goals and focus are an important part of making a team flourish.