Samuel Hess

As a Co-Founder and Chief Experimentation Officer at DRIP, I'm responsible for conducting tests in online stores and on myself. I firmly believe that one must make mistakes to improve and that there's always room for growth. I live and work by this motto: #LessEgoMoreData This means - making mistakes, owning up to them, and then learning from the data to do better next time. Over the past 6 years, we've grown DRIP from a 2-person show into one of the largest A/B-testing players in the DACH region. We've conducted over 2,500 on-site A/B tests for brands (like HelloFresh, SNOCKS, Giesswein, etc.) and generated more than $250 million in additional revenue.