Rick Weij

Managing Consultant at Clickvalue

🇳🇱Netherlands

About Rick Weij

With over 10 years of experience in digital marketing, I focus heavily on conversion rate optimization and web analytics. I’m passionate about understanding consumer behavior, and the possibilities of user research, A/B testing & analytics allow me to help companies grow their understanding of their customers even better.

Skills & Expertise

Google Analytics SEO Google Adwords Usability

Career Journey

Managing Consultant

ClickValue

Aug 2020 - Present 4 yrs 11 mosAmsterdam, Noord-Holland, Nederland

Co-Founder

Follow the Beat B.V.

Nov 2018 - Present 6 yrs 8 mosAmsterdam, Noord-Holland, Nederland

CRO Specialist

Tele2 Nederland

Dec 2017 - Jul 2019 1 yr 8 mosAmsterdam en omgeving, Nederland

During CRO.CAFE episode

As a CRO Specialist I was responsible for setting up and maintaining our CRO program. This program consisted of a continuous loop of measurement, analyzing, testing and implementation. I did this by always being curious, thinking about how user experience can be done even better, and using CRO as a methodology to prove this. - Responsible for setting up the CRO program, including tools, processes & measurement - Manage the A/B test backlog, including prioritization and stakeholder management - Creating a scalable organization, allowing for 6-8 concurrent A/B tests - Responsible for usability research (6-8 per year) - Calculating ROI of the CRO program and aligning these results with overall business objectives - Using all available tools (Google Analytics, Decibel, Usabilla etc.) to analyze user behavior