Polle de Maagt
Founder & Prime Minister
Prime Minister at Ministry of World Domination
About Polle de Maagt
Hello, and thanks for visiting my profile! My name is Polle de Maagt and I am an independent (business/digital/brand) strategy consultant working all around Europe. I try to change companies to be more about acts and less about ads. Because I believe companies have a lot of unused potential. Because I believe that the most successful companies connect with their consumers. And because I believe it isn’t about remarkable talks, but about remarkable acts. After working for Belgian trendwatching agency Trendwolves, I joined Dutch/Belgian advertising agency Boondoggle to work on clients like Rabobank, Nike and KLM Royal Dutch Airlines. After that, I joined InSites Consulting, a pretty remarkable research agency. Not to do research, but to change companies to be more consumer connected, based on extensive research and tested models and frameworks. And now, I work as an independent consultant, with a range of agencies and clients to make the world more consumer connected. Specialties: Business insights, business strategy, branding, behavioral design, customer experience, digital technology, remarkableness, epicness.
Skills & Expertise
Career Journey
Founder & Prime Minister
Changing companies to be less about ads and more about acts. Supporting global brands and their customer experience / marketing / communications / digital teams in integrating digital and consumer centricity thinking in their organisations. I believe in making organisations be more agile (agile/scrum/kaizen), more about client contact (customer centricity) and being maniacal in conversion (return on engagement). If I can t prove my return, fire me. Currently working for Rituals Cosmetics, Air France, KLM Royal Dutch Airlines, Henkel, NS Dutch Railways. In het past (amongst others): LEGO, Nike EMEA, KPN, Vodafone, IKEA, Miele, Starbucks, Randstad, Heineken/Desperados (global, USA, UK, NL, BE, CH, DE), ABN Amro, Suitsupply, Toyota, ING, WeTransfer. See more at http://polledemaagt.com/clients
Professional speaker
15 years of experience as a speaker on customer experience, digital, trends and brands with an average speaker rating of 86 . Over 33 countries (USA, UK, South Africa, New Zealand, China, Singapore, Australia, Denmark, Germany, Hungary, ...) Inhouse presentations for (amongst others): Accenture, Nestle, Randstad, Nike EMEA, Voorlichtingsraad (Dutch Government), IKEA, Rabobank, KPN, KLM Royal Dutch Airlines, Air France, NS, Heineken. See my presentations at http://polledemaagt.com/presentations
