Mischa Coster MA MSc

As behavioral strategist I am responsible for the interventions we develop for our client. We focus exclusively on the financial services industry where we guide customer behavior in a direction that s mutually beneficial of even necessary. We research and analyse customer behavior in order to identify the behavioral determinants. Knowing these, we advise on which behavior influence strategies and tactics are most appropriate, practical, promising and ethical. We then develop the behavioral journey or intervention map which serves as the behavioral strategy for the development of the actual campaign. Based on this behavioral strategy, we advise on - and contribute to the development of the chosen interventions. The receiver of our work is usually the person responsible for marketing & communication at our client or the agency our client works with. We then take on a rol as quality assurance for the implementation of the behavioral strategy. This way we ensure the effectiveness of the chosen interventions and tactics in the campaign. By doing this, the client s marketing/communication professionals and the creatives at the agency know exactly what the psychological boundaries are within which they can operate. This way they have clarity about things they usually make assumptions on, resulting in optimal effect of their professional work.

The Digital Communication Awards honour outstanding achievements, professional campaigning and strategic thinking in online communications in 34 categories.

Guest lecturer for applied social psychology, international business, international communication management, PhD graduate schools. Haagse Hogeschool, University of Maastricht, Radboud University, Nyenrode Business University, Utrecht University, University of Amsterdam, Leiden University and Hogeschool van Amsterdam.

Applied social- and mediapsychology. Consulting. Research. Influence. Persuasion. Behavior change. Social- and cross media. Organizational intervention mapping. Creators of the Chief Psychology Officer role. We can help you influence your target audience s behaviour using: - In-depth qualitative research of target audiences - Persuasive Marketing Strategies - Behaviour Change Strategies - Persuasive Campaigning - Online Conversion Optimisation - Intervention Mapping - Habit Formation - Crossmedia Strategy - Peruasion Profiling - Media Psychology insights Our clients include organizations in profit and nonprofit. We have done work for regional and national government, semi-government, financials, recruitment, fmcg, advertising, automative and healthcare.

Keynotes, seminars, guest lectures and inspirational sessions about consumer psychology, social psychology, media psychology, nudging, behaviour influence, escalation prevention, fake news and social engineering.