Marianne Stjernvall

With passion for creating experimental organisations with a data-driven culture. Driving the work of CRO (Conversion Rate Optimization) and integrating this way of working by combining the technical knowledge, the social engagement and finding the solution that is needed to make every problem into a hack that can give an answer the question. Problem solving is just like any puzzle; it takes persistence, knowledge and understanding of the shape in order to look at it from the right angle to make the perfect fit. This is what CRO, AB-testing and Experimentation is to me. Working with CRO and the data-driven approach to web development is the most fun thing you can do. Because if there is a way that you can get an answer to if the product you are delivering to the users is the right one - why wouldn't you do it? It's about throwing that gut feeling out of the door - and deliver recommendations and insights based on actual user data in order to make the best choices for the entire organisation. And most importantly - for the users. They are the ones who will buy your product in the end. So who else should you listen to? For me it's important to share and give back what you've learnt, and bring more great people onboard with this approach. Therefor I'm regularly teaching at schools and speaking at events. Some of the schools, events and companies I've visited are: Hyper Island, Dentsu Aegis Digital Academy, IDG Webbdagarna, Women in Tech, Hemnet, IHM business school, Berghs, conversion.com, iAB, Meetup's, Siteimprove. Do you need to head up your game within CRO, or just want to get buy in from you organisation with an inspirational session? Just send me a DM.