Manuel Da Costa

I am the founder of Effective Experiments, a company that helps global enterprise organizations drive innovation through well-orchestrated experimentation practice growth across the business. 𝙒𝙝𝙖𝙩 𝙙𝙤𝙚𝙨 𝙀𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙀𝙭𝙥𝙚𝙧𝙞𝙢𝙚𝙣𝙩𝙨 𝙙𝙤? Effective Experiments is designed to improve and grow experimentation practices across the business. How do we do it? 1. Experimentation Ops software platform for Tracking & Governance of your experimentation program Our bespoke market-leading SaaS platform Effective Experiments helps your teams document and track research, ideas, experiments and insights in one centralised platform. It is designed to help the flow of insights and ideas from experimentation practitioners to all areas of the business enabling stakeholders to take action with the easily available data. 2. Experimentation Ops support for #CRO & #Experimentation teams We have experience in helping enterprise organizations build scalable test & learn programs. Our Experimentation Ops audit and gameplans are built from the ground up based on 8 years of learnings working with some of the best-performing experimentation teams. Our change management frameworks and strategies can help your company fix common issues in your experimentation program and democratise it across the organization. 3. Experimentation Program Assessment to refine & scale experimentation processes. As part of the Effective Experiments offering, we provide independent Experimentation Program Assessments and a unique consulting service that can help bring governance and structure to your experimentation program. We work with the senior stakeholders to uncover insights and bottlenecks to accelerate the experimentation program. 𝙒𝙝𝙮 𝙬𝙤𝙧𝙠 𝙬𝙞𝙩𝙝 𝙀𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙀𝙭𝙥𝙚𝙧𝙞𝙢𝙚𝙣𝙩𝙨? 1. We are experts in fixing common problems faced by Experimentation Teams We know the challenges experimentation teams face very well. Lack of visibility, transparency and sharing of knowledge can derail an experimentation program. We work "in the trenches” with experimentation teams from familiar global brands daily to show them the way through. 2. Strategic support in orchestrating awareness and growth of experimentation across the organization Growing experimentation practices across new parts of the business is an uphill challenge. With our hands-on guidance, you get unique strategic support and training, including step-by-step playbooks, templates, and change management techniques to transform your company into an experimentation-first culture.