Lucas Vos

⭐ Lead CRO Specialist with 12+ years of experience Winner and nominee of several CRO and experimentation awards Public speaker for CRO and experimentation ⭐ 500+ A/B tests in various industries As a Lead CRO specialist with more than 500 A/B tests under my belt, I have had the pleasure to lead the programmes for multiple A-brands in building their experimentation culture and optimize their most important customer journeys, from subscription flows, reach for media platforms and of course to eCommerce conversions and AOV. I have worked for various companies and industries, from media companies like RTL and NRC, energy companies like Essent, and several big consumer brands like Philips, Charlie Temple and TomTom for their eCommerce activities. Through these experiences, I have learned how to deal with various optimization goals and how to find the balance between very different goals and stakeholders. In the past years, the work of me and my team got several nominations and awards, like the Dutch CRO Awards, the European Digital Media Awards and the Experimentation Culture Awards. Besides that, I have experienced the pleasure to share several stories about CRO and experimentation as a public speaker on international stages. If you are looking for a experienced CRO specialist and lead to help you in improving the most important customer journeys, in whatever industry, to help your team in becoming more experiment driven, or when you our looking for a CRO speaker, please don’t hesitate to reach out through email via lucas@lucasvos.nl or to send me a connection request. I’m happy to discuss and hear how you could be helped to achieve your goals.