Krista Seiden

Krista Seiden is a digital analytics leader, product strategist, and industry evangelist with a passion for helping businesses leverage data to drive growth, retention, and monetization. With over 15 years of experience in Google Analytics, Adobe Analytics, and enterprise analytics strategy, she has worked across B2B and B2C organizations, advising on analytics implementation, competitive positioning, and product adoption strategies. Krista is the Founder & Principal Consultant of KS Digital, where she partners with global brands—including Nordstrom, Salesforce, Google, and The Washington Post—to help them transition from legacy analytics models, optimize data strategies, and maximize their marketing investments. Previously, Krista was Vice President of Product Marketing & Growth at Quantcast, where she led growth, commercialization, and competitive positioning efforts. Before that, she spent nearly seven years at Google, serving as both a Product Manager and the Analytics Evangelist for the Google Analytics team. During her time at Google, she played a key role in developing and launching Google Analytics 4 (GA4) and led education and evangelism efforts, including writing and instructing four Google Analytics Academy courses that have reached over 1 million learners worldwide. Krista is an industry thought leader and frequent keynote speaker at global conferences, where she shares insights on analytics strategy, data-driven decision-making, and product growth. She is passionate about helping companies navigate the evolving analytics landscape, particularly in cross-channel media integration and leveraging data warehouse solutions to unify marketing data and analytics for deeper business insights. Krista holds B.A.s in Economics and Political Science from the University of California, Berkeley, and a Master’s-level Marketing certification from the Wharton Business School. She is active in the digital analytics community through industry associations, conferences, and online forums. More of her insights can be found at www.kristaseiden.com or on Twitter @kristaseiden.