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Hazjier Pourkhalkhali Global Lead, Optimization Strategy at Optimizely - CRO.CAFE podcast guest

Hazjier Pourkhalkhali

VP of Pricing & Monetization at Trustpilot | ex-McKinsey, Optimizely

🇳🇱Netherlands

About Hazjier Pourkhalkhali

- At Optimizely from <$50M ARR (Series B) to >$400M ARR (PE exit) as our company was acquired by Insight Venture Partners and conducted multiple add-on acquisitions - At Trustpilot, publicly traded on London Stock Exchange, as our stock price increased from £93 (Oct 2023) to £268 (Nov 2024) Key Achievements: - Overperformed >$30M/yr board target at Trustpilot for new revenue from pricing through a complete redesign of global pricing & packaging. Stock price has risen 47% since New Pricing launch (£182 to £268) - Completely redesigned Pricing & Packaging at Optimizely, resulting in a doubling of our average deal size within one year from below $50K to above $100K and responsible for an incremental $20M of sales revenue in the first year alone - Built a Value Consulting organization of 9 consultants covering 5 products globally. Achieved President's Club 4 out of 5 years with the lowest performing year achieving 93% of target - Developed company strategy, board presentations, financials, and multi-year forecasts. Supported $50M Series D fundraise from Goldman Sachs - Advised over 100 companies on CRO/experimentation strategy, driving >$200M in annualized incremental revenue for clients. Presented at >60 conferences as an industry thoughtleader. - Co-authored a scientific study on experimentation with Harvard Business School. Our paper, "The Effects of Hierarchy on Learning and Performance in Business Experimentation", won the Best Ph.D Paper prize at the 80th Academy of Management, out of >500 studies submitted from 40 countries

Skills & Expertise

Career Journey

Global VP, Pricing & Monetization

Trustpilot Full-time
Amsterdam, North Holland, Netherlands

Overachieved a board commit of 30M incremental revenue per year through pricing initiatives. Company stock price increased 50 since new Pricing rollout Leading 5 people across Pricing and indirectly managing 3 data analysts/scientists for Pricing, machine learning, and account retention strategies

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