Gerben van Ouwendorp

Gerben van Ouwendorp is a performance driven conversion junkie who continuously strives for growth on a professional and personal level. But not at any cost, my drive comes from underlying values based on ethics and sustainability. My decisions are data informed not opinion-based. This is something I pursue by combining customer insights with UX theories and behavioral science. With the use of these tactics, I develop hypotheses driven experiments together with my stakeholders to optimize the customer journey. With my enthusiasm and energy, I continuously strive to have an impact and add value to the customers experience and operating profit of the company. For more information, my skills and how other people experienced my work I would like to refer to the recommendations on my Linkedin profiel. Primairy tasks: Conversion optimization for desktop and mobile Customer Journey Mapping Building the ultimate Customer Experience Implement Persuasions tactics Usability & Accessibility Development of new online products / propositions Turning qualitative and quantitative data in to actionable insights Optimize landingpages Qualitative and Quantitative research Develop Interaction designs / wireframes A/B testing Creating a mature CRO process and Optimization Framework Onsite experimentation and personalization