Felice van Steenbergen
Owner at Maven Marketing
Digital Strategy | Performance Marketing | Growth Hacking | Blockchain | Web3 | Metaverse | Growth | DMs Open
About Felice van Steenbergen
Thank you for reading my bio. I enable growth by combining data with my background in marketing and international business development. Through this process, companies and teams get insights about their customers' behaviour and learn how to improve their products and services. I currently bring a ‘Growth Mindset’ to international B2B and B2C start-ups, scale-ups and corporates; helping founders, entrepreneurs, consultants, and marketers increase their traffic through innovative methods. I help teams work together to accelerate growth, usually in 3-week sprints. These teams might include strategists, business consultants, data scientists, SEO/SEM/SEA professionals, graphic designers, developers and/or marketers. In the process, I’ve used various tools and processes to track performance and optimise results. On my free time, I pursue my passion for travel and understanding cultural differences, especially with how they play into creation, innovation and social media. I'm always looking to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at felice@maven.marketing Specialties include: Growth Strategy Digital / Data Driven / Technical Marketing Growth Hacking International Expansion Import & Export Artificial Intelligence (A.I.) Machine Learning for Marketing and Growth Social Business Behavioural psychology Conversion Rate Optimization AB Testing and Multivariate Testing Lean Strategy
Skills & Expertise
Career Journey
Owner
Founding Board Member
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Owner and International Growth Strategist
I provide startups and scale-ups data-driven insights about their customer s behaviour and show them how to improve their products and services in order to expand their business. Both on a strategical and operational level. In the process, I apply growth hacking techniques, including Artificial Intelligence and machine learning. Customers include: Seats2Meet Implemented churn prediction models (machine learning) to identify key indicators in the booking process that might lead to a cancellation. Applied growth hacking techniques to optimise these steps in the process and decreasing the cancellation rate. Co-ordinated 8 websites to be GDPR compliant. Municipality of The Hague - Startup In Residence (SIR) Program Validated problems flagged by civil servants, focussed on AR/VR for building permit requests. Matched these challenges with 3 startups that can provide a solution. Mentored civil servants and startups to co-create the best possible outcome. Time Space Consulted and mentored the founders of Time Space in order to increase the use of there services and upscale their business. The Water Channel Consulted on the redesign and use of the platform while taking a customer-centric approach. BrainCaps Consulted and challenged the founder of BrainCaps in order to upscale the business. Both on a strategical and operational level. Auverture Applied various growth hacking skills in order to grow the online presence of Auverture. Initially focussing on unique site visitors to ultimately increase the number of conversions. Increased unique visitors with 568 in the first 3 weeks, using a variety of tools including Facebook, Google Adwords, Instagram, Pinterest, webchat, bots and many more. Analysed the data from various experiments. Upscaled and automated the top-performing projects to further grow the website.
