DA
David Alayón Co-Founder at Innuba - CRO.CAFE podcast guest

David Alayón

Chief Executive Officer & Co-Founder at Innuba

Chief Executive Officer @ Innuba · Fellow @ Acumen · Professor @ IE & Headspring · Author of UPGRADE · Podcaster @ Heavy Mental · Futures & Foresight enthusiast

🇪🇸Spain

About David Alayón

"Technology is one of the biggest forces that’s driving change to our world. Artificial Intelligence, Blockchain, Mixed Realities, BioTech, NanoTech... My commitment is to understand them, spot weak signals and trends, help organizations prepare for the future, imagine their possible futures and make the preferred ones happen, always with a Life Centered Approach with the goal of a positive high-impact." Innovation and Disruptive Technologies expert, with +20 years of experience developing and implementing innovation strategies and culture, and developing digital products with a strong focus on Human Centered Design, highlighting his experience at Inditex as Head of Innovation Projects. He is currently focused on Futures Studies (Strategic Foresight, Moonshot Thinking, Design Futures...) and their application in business strategies to create a better world; on the ethical use of disruptive technologies with a social purpose such as Artificial Intelligence, Blockchain or Internet of Things; and on the study of the functioning of the brain (mental models, systemic thinking, learn to learn...) for the creation of methodologies, techniques and tools to develop skills for the future. CEO & Co-founder of Innuba, a strategic innovation consulting firm that helps organisations and leaders to understand the complex present, to imagine positive futures and make them a reality through disruptive innovation, collaboration ecosystems, humanistic technology and new narratives. He is also co-author of the book "Upgrade: develop a future-proof profile", a guide that brings together in a very simple way the skills, frameworks and tools that any professional should incorporate for the complex and uncertain context in which we live. Co-founder and partner at Social Noise (digital creative agency) and Guud (live engagement platform), and also board member of several startups such as Usizy, Hoop Carpool, Ecodicta, Debuencafé & Qultu.org. He also teaches at digital and business schools such as Headspring, Instituto de Empresa (IE), ISDI or EOI; speaks at events such as TEDx, Mobile World Congress or South Summit, and mentors and invests through initiatives such as AngelClub, The Valley VC, IMPACT or Aticco Lab. Interests: Creative Technology · Design Futures · Strategic Foresight · Disruptive Technologies · Generative Artificial Intelligence · Business, Service and Product Design · Innovation Strategy & Culture · Coolhunting & Trends Watch · Social Innovation · Circular Economy · Continuous Learning · Leadership and entrepreneurship · Mentoring and Advisoring

Skills & Expertise

Discover More CRO Insights

Explore all episodes and learn from industry experts