Craig Sullivan

• 20+ years of User Centred Design, UX Research, Analytics • 20 years A/B Testing, CRO, Experimentation Programmes • 16 years product, team leadership & coaching • 16 years growth expertise (over 5Bn in additional revenue lift) • One org - International CR +40%, CPA -60% in one year • 14 years running Device, UX and CRO audits for over 80 companies • 4 years providing Experimentation Audits for over 20 companies • 2 years developing AI solutions and running workshops • Co-author of a book on "AI for Experimentation" • Coach, Advisor and Mentor to top companies and agencies I am proud of the improvements delivered during my career and how I grew an appreciation of the importance of the user experience and experimentation within others. I have become recognised as a technology champion for Experimentation, UX, Analytics - contributing to respected publications, industry events and expert panels. Specialties: AI, LLMs, AI & Prompting Workshops, Experimentation, AB Testing, CRO, User Experience, User centred design, Usability testing and techniques, Web analytics, Expert Site Audits, Customer Research & Insight, Funnel Optimisation, Contact Deflection and Customer Self Service, Competitive Benchmarking and Product Strategy.