André Morys
CEO & Founder at Konversionskraft
🟥 get >15% revenue growth from CX & Experimentation
About André Morys
For over 26 years, I have been leading konversionsKRAFT, the leading business optimization consultancy in the D-A-CH region, with a team of more than 80 consultants, designers, and conversion experts. We help enterprise clients achieve digital growth by combining qualitative research, consumer psychology, and behavioral economics with data and experimentation. As a CEO and Founder, I am responsible for the continuous improvement of our optimization services and the development of our proprietary methodology and framework. I am also a university lecturer, a published author, a public speaker, and a certified storyteller for influence. My personal mission is to share my knowledge and insights on how to create better optimization hypotheses and deliver higher uplifts in ecommerce optimization.
Skills & Expertise
Career Journey
University Lecturer
Co-Founder and Managing Director
I co-founded GO Group( Global Optimization Group ) as an international network in 2010 to provide international services to our clients. The approach is to work with the best consultants and service providers in other countries. Today, the network contains more than 250 consultants worldwide with offices in Vancouver, London, Paris, Sydney, Tokyo, Stockholm and Paris.
University Lecturer
CEO & Founder
As a CEO of Web Arts I am responsible for continuous improvement of our optimization services. My focus is on behavioral economics, neuromarketing, game theory (gamification), social psychology and consumer psychology. To deliver higher uplifts in ecommerce optimization I have created a methodology to combine results from quantitative research (web analytics) with qualitative methods (expert evaluation, user testing, personas). To ensure a high quality of optimization hypotheses I have developed a conversion framework that is published in my book Conversion Optimierung (german)
Episodes with André Morys
Episodes in English
Growth Minded Superheroes
Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf - (00:00) - Welcome Back to CRO.CAFE - (00:20) - Upcoming Growth Marketing Summit - (01:01) - Origins of the Conversion Summit - (03:30) - Evolution of the Event's Name - (11:21) - Importance of In-Person Networking - (14:32) - Preparing for the Event - (18:15) - Final Thoughts and Farewell
Implementing behavioral sciences in agile teams, with André Morys (konversionsKRAFT)
Unfortunately something went wrong with the audio of the host (Guido) mid-interview. Luckily we had a backup but this is the cause of a bit lower quality starting at around 27 min (only for the host track). Guest: Andre Morys URL: https://www.cro.cafe/guest/andre-morys
Episodes in German
#50 Jubiläum mit Andre Morys: 25 Jahre Optimierung, KI & Growth Culture
In der 50. Jubiläumsfolge von CRO CAFE Deutschland begrüßen wir erneut Andre Morys – Gründer von Konversionskraft und Vordenker in Sachen Customer Experience, A/B-Testing und Growth Culture. Bereits Gast der allerersten Folge, blickt er mit uns zurück und nach vorn: Wie hat sich die Welt der Conversion-Optimierung verändert? Welche Rolle spielt KI wirklich im Experimentation-Alltag? Und warum sind Soft Skills heute wichtiger denn je? Eine tiefgründige Folge über Mindset, Methoden und die Zukunft datengetriebener Produktentwicklung.
Growth Mindset: Scheitern ist einer der wichtigsten Schritte zum Erfolg
In unserer zweiten Episode sprechen wir mit André Morys, Gründer & Vorstand von konversionsKRAFT, über das richtige Mindset, um ein wahrer Experte für Conversion-Rate-Optimierung zu werden. Es reicht nicht nur aus, gute Ideen zu haben, du musst auch in der Lage sein, die schlechten Ideen herauszufiltern. Freu dich auf eine spannende Diskussion über die elementaren Bestandteile eines Growth Mindset. Viel Spaß beim Hören! Guest: Andre Morys URL: https://de.cro.cafe/guest/andre-morys