Amrdeep Athwal

As the principal consultant at Conversions Matter, I help businesses unlock hidden revenue by turning data into actionable insights. Companies face these common challenges: Getting plenty of traffic but disappointing conversion rates Difficulty understanding why customers abandon their journey Making decisions based on gut feeling rather than solid data Implementing changes without knowing their true impact Over 18+ years in data analytics and 13+ years in experimentation, I've developed a system built on user psychology, web analytics, and rigorous testing that delivers real results. I've helped dozens of companies generate hundreds of millions in incremental revenue while creating better user experiences. My expertise spans: Conversion Rate Optimization Web Analytics & Implementation Data Visualization & Reporting User Research & Psychology A/B Testing & Experimentation Personalization Strategies As an international keynote speaker (Conversion Hotel, MeasureFest, Experimentation Elite) and podcast guest, I share practical insights on applying CRO principles beyond websites. Why work with me? Generated £500M+ in incremental revenue for clients 18+ years of hands-on data analytics experience Speaker at prestigious industry conferences A proven framework for sustainable growth Ready to stop guessing and start growing? Book a free 30-minute strategy call to discuss how data-driven experimentation can help your business.