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Abi Hough CRO, User Research, Heuristic Analysis & QA at UU3 Ltd - CRO.CAFE podcast guest

Abi Hough

Director

Finding the 💩 that's killing your conversions

🇬🇧United Kingdom

About Abi Hough

International Speaker: Have I got your retention? Conversionboost 2024, Copenhagen, Denmark UX Ghent 2024, Belgium Experimentation Unite 2024, Paris, France The Conference Known As Conversion Hotel 2024, Texel, Netherlands Experimentation Elite Winter 2024, London, UK Klayvio Meetup, 2025, Amsterdam, Netherlands E-commerce Conference 2025, Athens, Greece Emerce Conversion & Analytics 2025, Amsterdam, Netherlands Conversion Rate Optimisation in 20 minutes (ish) Digital Women Live 2020, Global Hidden gold: Accessibility, QA & Device Testing Conversion Hotel 2018, Texel, NL Generational Conversions: Optimising for an ageing population Conversion World 2018, Global Accessibility and Optimisation: Friends with benefits Conversion Elite 2017, Manchester, UK Functionality Testing: Getting it Right Before We Start Optimising Digital Unleashed 2017, London, UK Hypothesize This: How Do You Find $100M of Lost Revenue Without Creating a Single Experiment? Conversion XL 2017, San Antonio, TX, USA Specialties: Conversion rate optimisation processes, implementation and strategy Multivariate & A/B testing User research Website heuristic analysis Consumer behavior and psychology UX/UI methodology, prototyping, design & testing Cross device and browser functionality and compatibility testing Quality assurance Accessibility

Skills & Expertise

Career Journey

Director

UU3 Limited
Greater Oxford Area

UU3 provides specialist services in usability (UX), conversion rate optimisation (CRO) and software testing:- UU3 UX Services: We understand the importance of ensuring your users are not frustrated, which is why we provide you with the skills to understand how your users think. Using a variety of tools, proven methods and experience we can help with UX design, customer journey mapping, visual design, interaction design, personas and scenarios and a whole host of other services to ensure your user experience is practical and tailored to your user s needs. UU3 CRO services: We know how hard and expensive it can be to get traffic to your website, so let us help you make the most of your users clicks by fine tuning your online experience. UU3 can help with identification of user experience issues, customer objections (what they don t like), customer approval (what they do like), and competitor analysis. We can also carry out A/B testing to help discover what works for your users, and ultimately your conversion rate. UU3 Testing services: UU3 provides detailed and in depth testing solutions to include Usability testing, Acceptance testing, Compatibility testing (cross browser, device, OS), Conformance testing (with specific emphasis on accessibility), Functional testing and Smoke testing. About UU3 Established in 2009, UU3 is a dedicated and results driven company fronted by Abi Hough who has over 16 years industry experience. We offer a range of services to clients requiring high quality results at a cost effective price point. We have worked within a multitude of industries to include Automotive (Belron , Autoglass , Carglass , Safelite ), Pharma (MedDigital), Telecommunications (O2), Management Consulting (Deloitte), Entertainment (LOVEFiLM), Internet (AWA Digital, Foolproof) Software Development (NetEfficiency), Finance Services, Catering and Heath, Wellness and Fitness.

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