Abbey Schoenberg Ramge
Marketing Director at Boochcraft | Oakley, Forever21, Contiki alum
About Abbey Schoenberg Ramge
I'm a Brand & Product Marketing Leader with a knack for turning data and insights into captivating brand stories. Over 15 years in the industry, I’ve driven growth through strategies that connect deeply with consumers and keep brands top-of-mind. I’ve had the privilege of working with some of the most loved brands—Oakley, Contiki, and Boochcraft—leading campaigns that spark real consumer passion and drive loyalty. My career has been a mix of creativity, analytics, and leading campaigns across multiple channels—all to launch impactful products and increase market share. I'm passionate about staying ahead of emerging trends, building high-performing teams, and fostering sustainable growth. Want to see a few things I've done? Check it out: Website: https://abbeyschoenberg.weebly.com/
Skills & Expertise
Career Journey
Marketing Director
Boochcraft, the original Hard Kombucha and certified B-Corporation, leads the category with real fruit, fresh herbs, and nothing artificial, setting the standard for sustainably crafted beverages. Oversee all new product launches. Accountable for the full go-to-market process ranging from research & development (R&D) to market rollout including campaign & positioning, retail promotions, and shopper marketing consistently outperforming the category and competitive set in sales velocity in SPINS/Neisen. Lead comprehensive consumer research to influence new innovation, packaging updates and product improvements. Including a successful rollout of Boochcraft s first non-alcoholic line, mood, and updated variety pack packaging which lifted ROS by 20 . Designed and scaled a multi-state event program executing over 500 events by year 2, and growing. Established Sales & Field Marketing training programs, improving messaging consistency in market.
