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Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf 00:00 - Welcome Back to CRO.CAFE 00:20 - Upcoming Growth Marketing Summit 01:01 - Origins of the Conversion Summit 03:30 - Evolution of the Event's Name 11:21 - Importance of In-Person Networking 14:32 - Preparing for the Event 18:15 - Final Thoughts and Farewell
Meet the expert bringing you insights from the CRO industry
Cognitive Psychologist & Customer Experience Specialist
Guido Jansen is a seasoned e-commerce and community evangelist with over 20 years of experience bridging human behavior and technology in digital commerce. As Global Business & Technology Evangelist at Spryker, he leads a team of community professionals and drives thought-leadership initiatives on AI-enhanced e-commerce platforms, making him a natural fit to decode the psychology behind conversion rate optimization on CRO.CAFE. Formerly a competitive swimmer with 15 national championships under his belt, Guido brings the same disciplined mindset and a playful spirit—expect the odd splash of swimming metaphors as he dives deep into CRO tactics! 🏊♂️ Beyond his strategic community leadership, Guido authors content on how to realize more digital revenue with similar traffic numbers and has spoken at over 200 industry events across 26 countries, blending behavioral science principles with hands-on A/B testing expertise. He’s that blend of heart and data that keeps CRO.CAFE conversation both lively and enlightening. 🎧
Start here - our latest releases and most popular conversations
For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunath
Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook
Guest: André Vieira URL: https://www.cro.cafe/guest/andre-vieira
Guest: Brian Cugelman URL: https://www.cro.cafe/guest/brian-cugelman
Guest 1: Tim Stewart URL: https://www.cro.cafe/guest/tim-stewart | Guest 2: Karl Gilis URL: https://www.cro.cafe/guest/karl-gilis
Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat
Learn directly from the experts shaping CRO today
CEO & Founder
Konversionskraft
Co-Founder
Conversionhub
Growth Advisor & Consultant
Growth Waves
Founder
Effective Experiments
Senior Web Product Manager, CRO
Motive
Senior Behavioral Scientist
Alterspark - Digital Psychology Training & Consulting
Join thousands of CRO professionals who trust CRO.CAFE for insights
I listen to you every week on the CRO.CAFE podcast, keep up the good work, it’s great!!
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This is probably the best analysis of centralised vs decentralised structures in relation to CRO I’ve ever seen/heard. There is no one-size-fits-all, both structures have their pros & cons.
Join us at industry events where we record live podcasts with thought leaders and innovators
Conversion Hotel 2019
November 2019
CRO Cafe Unconference 2019
July 2019
Emerce Conversion 2019
April 2019
Conversion Hotel 2021
November 2021
Digital Analytics Congress 2019
September 2019
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